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Journalism & Mass Communication

Broadcast Journalism | mass media studies

Journalism & Mass Communication

Journalism & Mass Communication

Mass Communication is a broader term, which deals with communicating to the masses through communication mediums. This includes media ( or mediums) like print, radio, television, web and production etc.

Whereas, Journalism, is an art of gathering news (real news from any sector, including different beats like politics, science, education, entertainment, investigation etc), packaging it (with facts, data, pictures etc) and disseminating it through mediums of mass communication (explained above).

We have;
Diploma in Journalism & Mass Communication
Certificate in Journalism & Mass Communication

Broadcast Journalism

Broadcast Journalism, is a type of news reporting presented to the public electronically or by radio instead of being published in newspapers. Media in broadcast journalism includes television, radio, and the Internet. Broadcast journalism is meant to be dispersed more quickly than older forms of journalism, including print media, and is meant to be more accessible. Radio and television broadcasts are designed to get the news out to a wide variety of people in language that is much less formal than traditional print media. News that is broadcast over the Internet can update people on events as soon as they happen. This can occur through articles, social media, and more.

Our diploma in Broadcast Journalism prepares our students to produce audio and digital content for a variety of broadcast platforms using the latest technology.

We have;
Diploma in Broadcast Journalism
Certificate in Broadcast Journalism

Course outline

CERTIFICATE LEVEL
SEMESTER 1:
- Introduction to Computers
- Microsoft Office
- Internet/Email and Typing skills
- Communication Skills
- Media Production
SEMESTER 2:
- Mass communication
- Introduction to Journalism
- Radio Production 1
- Communication Skills
- Computer Fundamentals
SEMESTER 3:
- Camera Operations & Lighting
- English for Journalists
- Broadcast Journalism (ICM)
- Newspaper Reporting (ICM)
- Radio Production 2
 
DIPLOMA LEVEL
SEMESTER 1:
- Mass communication
- Introduction to Journalism
- Radio Production 1
- Communication Skills
- Computer Fundamentals
SEMESTER 2:
- Camera Operations & Lighting
- English for Journalists
- Broadcast Journalism (ICM)
- Newspaper Reporting (ICM)
- Radio Production 2
SEMESTER 3:
- Media & Society
- Media Law (ICM)
- Photography
- Video Editing
- Freelance & Feature Writing (ICM)
SEMESTER 4:
- Sub Editing (ICM)
- Social Studies 1
- Desktop Publishing
- Advertising (ICM)
- Online Journalism
SEMESTER 5:
- Translation Practices
- Public Relations (ICM)
- Social Studies 2
- Journalism Ethics
- Communication Research 1
SEMESTER 6:
- Media Management
- Investigative Reporting
- Entrepreneurship
- Special Project
- Communication Research 2

Particulars

  • Intakes: January, May, September
  • Certificate: 9 months (3 semesters)
  • Diploma: 18 months (6 semesters)
  • Fees: Ksh45,000 a semester (payable in installments of Ksh15,000 a month)
  • One semester = 3 months
  • Grade(KCSE): Diploma C-, Certificate D-

Requirements

  • Non-refundable application fee Ksh2000.
  • Filled application form (Can be filled at our admission office or at our website online).
  • Passport size photo
  • Copy of National Identity Card or Passport.
  • High School Certificate or Recent academic transcripts.
  • Pay your term school fees. Fees can be paid in monthly installments equal to 33%.

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